Trapstar is one of the most recognized streetwear brands to come out of London. Known for its bold designs, urban attitude, and deep connection to music culture, Trapstar has built a strong reputation within the global fashion scene. What started as a passion project among friends has transformed into an internationally recognized label worn by celebrities, athletes, and fashion enthusiasts.
Origins of Trapstar
Trapstar was founded in 2005 by a group of friends from West London: Mikey Trapstar, Lee Trapstar, and Will Trapstar. They began by creating T-shirts for themselves and their close circles. The name “Trapstar” reflects the idea that anyone can be a star in their own right, even if they come from challenging environments. Their earliest designs were sold from the trunks of cars or through word-of-mouth connections, giving the brand an underground, authentic edge from the very beginning.
The Brand Identity
Trapstar’s slogan, “It’s a Secret,” speaks volumes about the brand’s mysterious yet bold identity. Trapstar’s designs often carry strong, graphic-heavy motifs. Their aesthetic combines elements of street culture, music, and rebellion. Signature pieces like the “Shooter” jackets, “Hyperdrive” collections, and Trapstar Puffer Jackets have become staples among their followers. Their use of gothic fonts, dark color palettes, and military-inspired cuts help create a look that is both rugged and fashionable.
Trapstar is also deeply influenced by hip-hop and grime cultures, which helped it gain traction within London’s youth. These roots gave the brand credibility and allowed it to grow organically through music videos, celebrity endorsements, and street-level respect.
Celebrity Influence
One of the pivotal moments in Trapstar’s rise was when global superstar Rihanna was spotted wearing the brand. After that, more A-list names followed: Jay-Z, Drake, The Weeknd, and UK rappers like Stormzy, Dave, and Central Cee have all been seen sporting Trapstar. This high-profile support brought Trapstar from London’s underground scene to a global audience.
In 2016, Jay-Z’s company Roc Nation officially partnered with Trapstar, further solidifying its place within the international fashion and music industries.
Collaborations and Success
Trapstar has also collaborated with leading brands like Puma to create limited-edition sneakers and apparel collections. These collaborations sold out quickly and demonstrated the brand’s influence beyond clothing alone.
Trapstar’s success can be credited to its ability to stay true to its roots while adapting to the broader streetwear landscape. They have consistently blended underground London culture with mainstream appeal.
Trapstar’s Impact on Streetwear
Trapstar played a significant role in putting London streetwear on the map. While American brands like Supreme and BAPE dominated streetwear conversations for years, Trapstar proved that UK fashion had something powerful to offer. The brand’s success helped pave the way for other London-based labels and demonstrated that authentic, culturally-rooted fashion resonates worldwide.
Trapstar’s influence extends beyond just fashion. It represents a lifestyle — one where music, fashion, and street culture intersect. The brand champions the underdog and celebrates those who hustle to achieve greatness, no matter where they come from.
Popular Trapstar Products
Some of the most sought-after items from Tuta Trapstar include:
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Trapstar Hyperdrive Jackets
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Shooter Jackets
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Irongate T-Shirts
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Puffer Jackets
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Graphic Hoodies and Tracksuits
These pieces are often released in limited drops, which creates hype and drives demand. Resale prices for popular Trapstar items can soar, reflecting the brand’s desirability.
Why People Love Trapstar
People gravitate towards Trapstar because it embodies authenticity, confidence, and boldness. The designs make a statement, the quality meets expectations, and the brand’s story resonates with those who understand the struggle of turning nothing into something.
Trapstar apparel isn’t just about style — it’s about sending a message: “We came from the streets. We made it. You can too.”
The Future of Trapstar
As of 2025, Trapstar continues to thrive. Its collaborations are stronger than ever, its collections keep evolving, and its influence within fashion and music remains powerful. Trapstar represents more than a clothing brand; it symbolizes a movement that merges creativity, culture, and ambition.
In a world where authenticity is rare, Trapstar has stayed true to its roots. That’s why it remains one of the most respected and iconic names in global streetwear today.